Food Deliverydelivery at your door
Food delivery app redesign
food delivery redesign
Client
FoodDelivery
Industry
Other
Headquarters
Colombia
Services
UI/UX Design
About project
FoodDelivery is a hyperlocal food ordering and delivery platform with real-time order tracking, dynamic restaurant discovery, and streamlined checkout for maximum conversion.
Challenges & Solutions
Problem
High cart abandonment and complex order flows were reducing conversion rates, while poor real-time tracking created customer anxiety and increased support volume.
Solution
Zylo redesigned the ordering flow with progressive checkout, real-time GPS tracking, and contextual restaurant discovery that surfaces relevant options at the right moment.
Process
Discovery
Order funnel analysis
Drop-off mapping
Driver tracking UX research
Restaurant onboarding workflow
Conversion optimization planning
Platform Architecture
Real-time tracking system
Order state management
Driver routing logic
Menu data structure
Notification pipeline
Implementation
Real-time integration
A/B testing
Performance optimization
Launch rollout
System Architecture
A real-time delivery orchestration backend tracks driver locations, updates order states, and manages restaurant queue logic — all feeding the customer-facing tracking interface.
Interface Engineering
Restaurant browsing, menu navigation, and checkout were redesigned into a focused three-step flow that eliminates friction and guides users to order completion.
From browse to doorstep — every step designed for speed and confidence.
MOBILE-FIRST
EXECUTION
The mobile experience centers on thumb-friendly menu navigation, smooth cart management, and a live map experience that keeps customers informed and calm.
UI Kit
Component library includes restaurant cards, menu item tiles, cart summaries, delivery status progress bars, and driver location map pins.
AUTOMATION
FRAMEWORK
Order routing, driver assignment, ETA calculation, and delivery status notifications are fully automated through the delivery management engine.
Design system
Results
-37%
Reduction in cart abandonment rate
+68%
Improvement in order completion flow
4.5/5
Customer satisfaction rating post-redesign
2.3×
Increase in repeat order rate
Let's work together
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